Think the Cartier Tank is the only worthwhile rectangular watch? Think again.

Chanel, which has been making watches since 1987, launched the Boyfriend collection in 2015. These timepieces are assembled in La-Chaux-de-Fonds and use ETA movements — certainly, they’re no mere fashion watches! 

This particular Boyfriend is a Reference H6589 from the 2020s. Housed in a 28mm 18K ‘beige’ gold case with a sapphire crystal, a matching crown topped with an onyx cabochon, and a polished bezel, it features a white guilloché dial with a beige gold handset and a sub-seconds display at 6 o’clock. 

Powered by a hand-wound ETA 7001 movement and paired to a signed, black leather strap with an 18K beige gold pin buckle, this elegant dress watch is meant to be a ladies’ piece — but a ladies’ piece that one’s boyfriend would want to steal.

Frankly, we can understand why!